Podcast 1.2 - Rigor

Rigor involves logical validity, evidence-based decision making, and discipline.  It is not sexy and suffers from bad branding.  It is perceived as limiting creativity and intuition.  In this podcast I endeavor to show that without rigor, much of potential value generated creatively can never be brought to fruition.  Don’t think rigor or intuition, but rather rigor and intuition.

Evidence-based management (PDF)

Keywords: Statistical thinking, evidence-based management, data gathering, data analysis, logical validity, watchful waiting, discipline.